In today’s fast-paced world, maintaining financial security is more crucial than ever. One of the most effective ways to safeguard your financial future is by investing in individual insurance. Individual insurance, specifically individual health insurance, provides a safety net that can protect you from the high costs of medical care and unforeseen health issues. This blog explores why individual insurance is essential for financial security and how it can benefit you in the long run.
What is Individual Insurance?
Individual insurance refers to a policy that provides coverage for an individual rather than a group. It typically covers various types of insurance, including health, life, disability, and more. Unlike group insurance, which is often provided through an employer or organization, individual insurance is purchased directly by the policyholder. In this blog, we will focus on individual health insurance and its significance in maintaining financial stability.
Types of Individual Insurance
Individual insurance encompasses several types, each offering different benefits:
Individual Health Insurance: Covers medical expenses for illnesses, injuries, and preventive care.
Individual Life Insurance: Provides financial support to beneficiaries in case of the policyholder’s death.
Individual Disability Insurance: Offers income replacement if you are unable to work due to a disability.
Individual Long-Term Care Insurance: Covers the cost of long-term care services, such as nursing home or home care.
The Importance of Individual Health Insurance
Protecting Against High Medical Costs
One of the primary reasons individual health insurance is essential is that it helps protect you from high medical costs. Without insurance, a single hospital visit or medical procedure could lead to substantial expenses that may be difficult to manage. Individual health insurance helps mitigate these costs by covering a significant portion of medical bills, including hospital stays, doctor visits, and prescription medications.
Access to Quality Healthcare
Having individual health insurance also ensures you have access to quality healthcare services. Insurance plans often provide access to a network of doctors and specialists, which can enhance the quality of care you receive. This access is particularly valuable when dealing with serious health conditions or when you require specialized medical treatment.
Financial Security and Peace of Mind
Financial security is a crucial aspect of overall well-being, and individual health insurance plays a significant role in this regard. Knowing that you have coverage in place for unexpected medical expenses can provide peace of mind. It reduces the financial stress associated with medical emergencies and allows you to focus on your health and recovery without worrying about the financial implications.
Benefits of Individual Insurance
Customized Coverage
One of the key advantages of individual insurance is that it offers customized coverage tailored to your specific needs. Unlike group insurance plans, which may have limited options and features, individual insurance allows you to select a plan that best fits your health requirements, budget, and personal preferences. This customization ensures that you are adequately protected and that your insurance plan aligns with your unique needs.
Portability and Continuity
Individual insurance is portable, meaning you can retain your coverage even if you change jobs or move to a different location. This continuity is particularly important for maintaining consistent health care and avoiding gaps in coverage. Unlike employer-sponsored group insurance, which may be tied to your job, individual insurance provides stability and ensures that you are continuously protected.
Flexibility and Choice
Individual insurance offers greater flexibility and choice compared to group plans. You can select from various insurance providers, plan options, and coverage levels, allowing you to find a plan that best suits your needs. This flexibility extends to aspects such as deductibles, copayments, and coverage limits, giving you more control over your insurance policy.
How to Choose the Right Individual Insurance Plan
Assess Your Needs
Before selecting an individual insurance plan, it’s important to assess your needs. Consider factors such as your current health status, medical history, and any specific coverage requirements. For instance, if you have a chronic condition or anticipate needing frequent medical care, you’ll want a plan with comprehensive coverage and lower out-of-pocket costs.
Compare Plans
Once you have a clear understanding of your needs, compare different insurance plans to find the one that offers the best value. Evaluate factors such as premiums, deductibles, copayments, and coverage limits. It’s also essential to review the provider network to ensure that your preferred doctors and specialists are included in the plan.
Seek Professional Advice
Navigating the world of individual insurance can be complex, so seeking professional advice from an insurance agent or financial advisor can be beneficial. These experts can help you understand the nuances of different plans, provide recommendations based on your needs, and assist with the enrollment process.
The Role of Individual Insurance in Long-Term Financial Planning
Protecting Your Assets
Individual insurance plays a crucial role in protecting your assets. Medical expenses can quickly deplete your savings and impact your financial stability. By having individual health insurance, you can safeguard your assets and ensure that your savings remain intact for future needs and goals.
Planning for the Unexpected
Life is unpredictable, and unforeseen events can occur at any time. Individual insurance provides a safety net for unexpected events, such as serious illnesses, accidents, or disabilities. Having coverage in place ensures that you are prepared for any situation and helps you manage the financial impact of these events effectively.
Supporting Your Retirement Goals
Individual insurance also supports your long-term financial goals, including retirement planning. By reducing the financial burden of medical expenses, you can allocate more resources toward retirement savings and investments. This strategic approach helps you achieve your retirement goals and enjoy a secure and comfortable future.
Conclusion
Individual insurance is a vital component of financial security. It offers protection against high medical costs, ensures access to quality healthcare, and provides peace of mind. With the benefits of customized coverage, portability, and flexibility, individual insurance is an essential tool for managing financial risk and safeguarding your future. By carefully assessing your needs, comparing plans, and seeking professional advice, you can choose the right individual insurance plan to secure your financial well-being.
Need Affordable Health Plans in Surprise, AZ?
At American Insurance Benefits, we’re passionate about helping individuals and families in Arizona secure the health insurance coverage they need at a price they can afford. Since 2004, Andy Orlikoff and our team have been dedicated to making the process of finding the right plan as simple and stress-free as possible. If you’re looking for expert guidance tailored to your unique needs and budget, don’t hesitate to reach out to us today. Let’s find the perfect health insurance solution together.
Group insurance is an essential component of employee benefits that offers comprehensive coverage and significant tax advantages. This blog explores the intricate details of how group insurance benefits both employers and employees, focusing on the tax advantages and their implications for businesses and their workforce.
What is Group Insurance?
Group insurance is a policy designed to cover a group of individuals under a single contract, typically provided by an employer to its employees. It includes a range of insurance types such as health, dental, vision, and life insurance. Unlike individual insurance policies, group insurance benefits from the shared risk among many individuals, which often results in lower premiums and broader coverage options.
Types of Group Insurance
Health Insurance: Covers medical expenses, including doctor visits, hospital stays, and prescription drugs.
Dental Insurance: Provides coverage for dental care, such as cleanings, fillings, and orthodontics.
Vision Insurance: Offers benefits for eye exams, glasses, and contact lenses.
Life Insurance: Pays out a benefit to beneficiaries in the event of the policyholder’s death.
Tax Benefits for Employers
1. Deductibility of Premiums
Employers can deduct the cost of group insurance premiums as a business expense on their federal tax returns. This deduction reduces the company’s taxable income, which can lead to substantial savings. For example, if an employer pays $100,000 in premiums annually, this amount is deductible, lowering the overall taxable income and, consequently, the tax liability.
Example Scenario:
A company with $500,000 in taxable income that spends $100,000 on group insurance premiums can deduct this amount, reducing its taxable income to $400,000. This reduction lowers the tax bill proportionally, providing significant financial relief.
2. Reduced Payroll Taxes
Premiums paid for employee health insurance are exempt from Social Security, Medicare, and federal unemployment taxes. This exemption lowers the overall payroll tax liability for the employer. Since these taxes are based on gross wages, reducing taxable wages through pre-tax premium deductions can result in lower payroll tax obligations.
Payroll Tax Savings:
If an employer’s payroll tax rate is 7.65% (the combined rate for Social Security and Medicare taxes), and the total premiums paid amount to $100,000, the potential savings in payroll taxes would be $7,650. This reduction can contribute to overall cost savings for the company.
3. Enhanced Recruitment and Retention
Offering group insurance can significantly enhance a company’s ability to attract and retain top talent. A competitive benefits package, including health insurance, makes a business more appealing to potential employees. This, in turn, can lead to lower turnover rates and reduced costs associated with hiring and training new staff.
Strategic Advantage:
In a competitive job market, companies that offer robust benefits packages, including group insurance, can differentiate themselves from competitors. This advantage helps in building a loyal and stable workforce, ultimately supporting long-term business success.
Tax Benefits for Employees
1. Tax-Free Premiums
Employees benefit from the tax-free nature of group insurance premiums. Premiums paid through payroll deductions are deducted from gross income before taxes are applied. This reduces the employee’s taxable income, lowering their federal income tax liability.
Example Calculation:
If an employee earns $60,000 annually and pays $3,000 in premiums through payroll deductions, their taxable income is reduced to $57,000. This reduction can lead to lower tax liabilities and increased take-home pay.
2. Tax-Free Health Benefits
Group insurance plans often include additional tax-advantaged accounts such as Health Savings Accounts (HSAs) and Flexible Spending Accounts (FSAs). Contributions to these accounts are made on a pre-tax basis, reducing the employee’s taxable income. Withdrawals used for qualified medical expenses are also tax-free, providing significant financial benefits.
HSAs and FSAs:
Health Savings Accounts (HSAs): Contributions are tax-deductible, and withdrawals for qualified medical expenses are tax-free. HSAs also allow for tax-free growth on invested funds.
Flexible Spending Accounts (FSAs): Contributions reduce taxable income, and withdrawals used for qualified expenses are tax-free. However, FSAs typically have a “use-it-or-lose-it” policy, meaning unused funds may not carry over to the next year.
3. Lower Premium Costs
Group insurance typically offers lower premium costs compared to individual insurance plans due to the collective bargaining power of the group. Employees can benefit from reduced monthly premiums and, in some cases, employers may cover a portion of the premium costs, further lowering the employee’s out-of-pocket expenses.
Cost Savings Example:
An individual health insurance plan might cost $500 per month, whereas a group plan might reduce this cost to $350 per month. Additionally, if the employer contributes $100 towards the premium, the employee’s monthly cost could be as low as $250, resulting in significant savings.
The Impact of Group Insurance on Tax Planning
1. Planning for Business Expenses
Understanding the tax benefits of group insurance helps businesses plan their expenses more effectively. By incorporating these benefits into their financial strategies, companies can optimize their tax outcomes and manage their budgets more efficiently.
Financial Strategy:
Businesses should work with financial advisors to structure their benefits packages in a way that maximizes tax advantages. This includes considering the impact of different insurance options on both taxable income and payroll taxes.
2. Strategic Benefits Design
Employers can design their benefits packages to align with their strategic goals. For instance, offering enhanced coverage or additional benefits can improve employee satisfaction while leveraging tax benefits to offset costs. Tailoring benefits to meet the needs of the workforce can also enhance overall employee engagement.
Benefits Design Considerations:
Comprehensive Coverage: Offering a range of coverage options, including health, dental, and vision insurance, can attract a diverse talent pool.
Additional Perks: Incorporating wellness programs or financial planning services can add value to the benefits package and further enhance employee satisfaction.
3. Compliance and Reporting
Staying compliant with IRS regulations is crucial for businesses offering group insurance. Accurate documentation and reporting are necessary to ensure that tax benefits are realized and that the business meets all legal requirements. Consulting with tax professionals or benefits advisors can help navigate complex regulations and avoid potential issues.
Compliance Tips:
Maintain Detailed Records: Keep thorough records of premiums paid, employee contributions, and any other relevant documentation.
Regular Reviews: Conduct regular reviews of insurance plans and tax strategies to ensure compliance and optimize benefits.
The Future of Group Insurance and Tax Benefits
As healthcare and tax regulations continue to evolve, the landscape of group insurance and its associated tax benefits may change. Businesses and employees should stay informed about legislative updates and adapt their strategies accordingly.
Potential Changes to Watch For:
Healthcare Legislation: Changes to healthcare laws could impact the availability and structure of group insurance plans.
Tax Policy Adjustments: Modifications to tax laws may affect the deductibility of premiums or the tax treatment of health savings accounts.
Staying Informed:
Businesses and employees should regularly review updates from the IRS, healthcare providers, and other relevant organizations. Engaging with industry experts can also provide valuable insights into emerging trends and potential changes.
Conclusion
Group insurance provides substantial tax benefits for both employers and employees. For employers, these benefits include premium deductibility, reduced payroll taxes, and enhanced recruitment and retention capabilities. Employees enjoy tax-free premiums, lower costs, and additional tax-advantaged accounts. Understanding and leveraging these benefits can lead to significant financial advantages and improved well-being for both parties.
By strategically incorporating group insurance into financial and benefits planning, businesses and employees can maximize their advantages and ensure that they are well-prepared for future changes in the regulatory landscape. With careful planning and informed decision-making, group insurance can be a powerful tool for achieving both financial and personal goals.
Need Affordable Health Plans in Surprise, AZ?
At American Insurance Benefits, we’re passionate about helping individuals and families in Arizona secure the health insurance coverage they need at a price they can afford. Since 2004, Andy Orlikoff and our team have been dedicated to making the process of finding the right plan as simple and stress-free as possible. If you’re looking for expert guidance tailored to your unique needs and budget, don’t hesitate to reach out to us today. Let’s find the perfect health insurance solution together.
Hospitals and insurance giants are clashing over wildly popular Medicare Advantage plans as both sides try to protect their profits. Many seniors enrolled in these plans are caught in the crosshairs.
More hospitals and healthcare providers are terminating agreements with insurers that provide these private-sector alternatives to Medicare, citing too many denials, delays, and refusals to pay for care that government-run health insurance would typically cover. The fracas is deepening this year as the federal government issues new guidance on how the plans can be run, posing a major new threat to a profit engine for some of the country’s largest insurance companies.
“We call these knife fights in the industry and I think we’re seeing more and more,” Whit Mayo, an analyst with Leerink Partners, told Yahoo Finance. “And is this something that these insurers are going, ‘OK, this could become a bigger problem for our bottom line.’”
Seniors also have a lot at stake. If more hospitals ditch these plans, seniors who rely on that coverage will be forced to pay higher costs or may even be kept from seeing the doctor of their choice. Many have little recourse if they face these challenges.
“It stinks,” Mayo said. “You’re putting consumers in the middle of these negotiations and they really value being able to know if they’re facing out-of-network costs if they do see a provider that’s not within their network. So the emotional strain that this takes on the people caught in the middle is the worst.”
‘The deck is heavily stacked in favor of MA enrollment’
This year, 33 million Americans have MA plans, representing just over half of Medicare-eligible individuals, according to research from Chartis. They are offered by giant companies like UnitedHealthcare, which is owned by UnitedHealth Group (UNH), as well as Humana (HUM) and CVS/Aetna (CVS).
These MA plans have only grown in popularity since the program’s inception, with enrollment outpacing that of traditional Medicare in the last six years. Two big allures of these plans are their perks and cost.
MA plans provide benefits traditional Medicare doesn’t offer, such as dental and vision coverage and a grocery allowance. Many also offer a low or $0 monthly premium. That’s cheaper than Medicare’s $174.70 monthly premium and any supplemental coverage seniors who choose Medicare often buy.
“MA plans are very well compensated. With that extra money, MA plans are able to offer services that Medicare doesn’t offer,” David Lipschutz, the associate director for the Center for Medicare Advocacy, told Yahoo Finance. “The deck is heavily stacked in favor of MA enrollment.”
Of course, there’s a tradeoff. Depending on the MA plan, enrollees have to go to a network of providers who have contract agreements with the insurer. If an enrollee goes out of network, they either must pay higher costs for the care or may not be allowed to see that provider at all.
The consequences of that tradeoff came to a head in 2022 as MA insurers began denying more coverage for necessary care just as seniors who had delayed elective procedures flooded back into hospitals that were already struggling with major labor shortages.
The practice has infuriated healthcare providers.
“This practice does cost substantial amounts of time and money, but more importantly, it’s not right for our patients who are often caught in the middle or receive coverage that is different than that offered to patients enrolled in traditional Medicare,” wrote a spokesperson for Louisville, Ky.-based Baptist Health Medical Group, which last year terminated its MA agreement with Humana.
Some hospitals move forward with care without prior authorization because it’s an emergency and the appeals process takes too much time.
“There are patients out there that can’t wait. The delay of a cardiac procedure or cancer procedure could be life-threatening,” said Chris Van Gorder, the president and CEO of San Diego-based Scripps Health.
And when the hospital files a claim, “They deny it saying, ‘We didn’t approve it,’” Van Gorder said.
Many healthcare providers are losing money as a result.
Scripps Health lost $75 million last year from its MA-insured patients, Van Gorder said. Scripps Clinic and Scripps Coastal, the medical groups that have exclusive medical service contracts with Scripps Health, tried to renegotiate with MA insurers to reach acceptable terms, but that ultimately wasn’t successful.
The medical groups then withdrew from their MA HMO agreements with UnitedHealthcare, Anthem Blue Cross, Blue Shield of California, Health Net of California, SCAN Health Plan, UnitedHealthcare of California, and Alignment Health last year.
“The last thing in the world I wanted to do is cancel a contract for 32,000 patients. I’m in the business of delivering healthcare, not canceling healthcare,” Van Gorder said. “We just can’t afford it financially.”
In the last 18 months, more than a dozen other healthcare and hospital systems nationwide have dropped out of MA plan networks, many of them citing denial-of-care issues.
“I think we are sadly the vanguard of what is going to be some pretty confrontational contract negotiations between payers and hospitals in the next few years,” Van Gorder said. “I think this is going to get ugly.”
UnitedHealthcare told Yahoo Finance that “each year, we successfully renegotiate the vast majority of our contracts with providers. Our goal is to be a good steward of the resources available to cover our members’ cost of care by ensuring they are charged fair, sustainable prices for the services they need.”
Humana and Centene did not respond to requests for comment.
Still, the tumult also has gotten the attention of the Centers for Medicare & Medicaid Services, which recently put out new rules on processing prior authorizations, patient risk coding, and other reporting and transparency requirements designed to address some of the medical providers’ concerns.
It also adds more pressure on insurers by making it harder to deny claims, potentially forcing insurers to cut back on the perks their MA plans offer.
“The industry is engulfed in just a historically high level of controversies right now. It’s a very tough environment for the plans,” Mayo said. “And I think we’re going to see a sector that’s going to really pull back on benefits.”
In the meantime, seniors who need healthcare are stuck in the middle.
Seniors can opt for a different MA plan or original Medicare during the Medicare Advantage open enrollment period from Jan. 1 to March 31 — and they have been. Plan swapping was up in January and February, Mayo said, based on monthly data from the CMS.
Still, switching to traditional Medicare is no panacea, either. While seniors will have no problem getting Medicare, they may find it harder to get a Medigap policy, a supplemental policy that covers the 20% of costs that Medicare does not cover for medical care.
When a senior first signs up for Medicare at age 65, Medigap policies — which are provided by many of the insurers that offer MA plans — cannot deny or charge a higher premium based on preexisting conditions.
But insurers can deny or charge more for preexisting conditions when someone wants to switch to traditional Medicare down the road. That’s why seniors may choose another MA plan instead, one that could be dumped later by their medical provider.
“That is a danger each and every year,” Lipschutz said. “People don’t have much recourse if their doctor leaves the network.”
Janna Herron is a Senior Columnist at Yahoo Finance. Follow her on Twitter.
In a recent TikTok video, a nurse has issued a PSA to her viewers, advising against enrolling in Medicare Advantage plans.
The video, posted by Christy (@christyprn) on Nov. 21, has amassed over 128,900 views, sparking a lively debate among commenters about the pros and cons of these private health insurance alternatives.
In the video, Christy recounts encountering a billboard on her way home: “I saw a big billboard that said, ‘Enroll in a Medicare Advantage plan, and you’ll get a free gym membership!’ and it reminded me to give you guys your yearly reminder to not enroll in a Medicare Advantage health insurance plan.”
She explains, “When those Medicare health insurance plans are managed by the government, that is just called Medicare or some of us call it traditional Medicare. However, a while back, the government started allowing private insurance companies to distribute these plans as well. These are called Medicare Advantage plans.”
Christy goes on to express her reservations about these private insurance plans, citing concerns that they may deny crucial healthcare services that traditional Medicare would cover, “A lot of health care workers really don’t like these Medicare Advantage plans because they tend to deny a lot of really important care that traditional Medicare would have covered,” she claims.
However, while emphasizing the need for careful consideration, the TikToker gives out a disclaimer: “There may be some instances where a Medicare Advantage Plan offers some additional benefit that might be more beneficial to a patient than traditional Medicare.”
Since it was posted, the video has sparked a lively debate in the comments section, with healthcare workers and viewers sharing their experiences and opinions.
Some echoed Christy’s concerns, with one commenter saying, “I work in outpatient care, and the Medicare advantage plans are the worst. We can’t get anything covered.”
“Thank you, say it louder. Advantage plan are thieves,” a second added.
“RN here. Amen sister. It will bankrupt them,” a third wrote.
However, others disagreed, recounting their positive experiences with their plans.
“My father was on different Medicare Advantage plans here in NC. They worked out great for him. No extra monthly cost and more docs to choose from,” one such commenter wrote.
“Medicare Advantage has worked great [for] me. My Dr’s med group totally has their act together,” a second claimed.
“No doctors in my area accept regular Medicare. I can only use it at urgent care clinics,” a third commenter remarked.
The Daily Dot has reached out to Christy via TikTok comment.
For a true Medicare supplement/Medigap, contact [www.azhealth.us](www.azhealth.us).
If you watch any amount of television the old-fashioned way—live—it would be hard not to notice the onslaught of Medicare ads. Faded comedy stars and sports heroes flood the airwaves each year between October 15 and December 7, the Medicare Annual Enrollment Period (AEP). During nearly every commercial break, seemingly low-budget, high-pressure ads urge Americans over 65 to check their options and make sure they’re getting all the benefits to which they’re entitled.
With 65 million Americans on Medicare, it’s no wonder that health insurers and brokers are falling all over themselves to reach Medicare beneficiaries. The AEP is the only time many people on Medicare have the option to make coverage changes, such as joining or switching Medicare Advantage (MA) or prescription drug plans or moving between Original Medicare and MA.
Those ads aren’t just annoying; historically, many of them have been misleading, according to an analysis by KFF. That may be changing this year thanks to new Medicare rules.
Inundating, Misleading Ads KFF analyzed 650,000 airings of Medicare ads that appeared on air between October 1 and December 7, 2022. While the ads promoted all types of Medicare plans, including Part D prescription drug plans and Medigap supplemental plans, MA ads dominated with 85% of all airings.
More than one-quarter (27%) of the MA ads showed images of government-issued Medicare cards or images that closely resembled the official Medicare card. Most (83%) ads sponsored by brokers or other third parties pointed people to call a private Medicare hotline rather than the official Medicare line (800-MEDICARE). More than 50,000 airings used messaging that warned viewers they might be missing out on benefits, suggesting their current coverage could be incomplete.
The vast majority of MA ads (92%) focused on extra benefits, such as dental, vision, hearing, and prescription drug benefits, which most enrollees can get. However, 67% of third-party or broker ads promoted financial benefits such as getting a rebate for Part B premiums known as the “give back” benefit despite just 17% of plans offering such a rebate.
KFF also conducted focus groups to understand how consumers experience the process of choosing a Medicare coverage. The research found that many Medicare beneficiaries were unclear on their Medicare coverage options and the trade-offs between them. Focus group participants noted feeling overrun with often-misleading ads. Despite—or perhaps because of—the abundance of messages, participants reported feeling confused or unclear about the options.
At a September briefing on KFF’s findings, Lindsey Copeland, director of federal policy at the Medicare Rights Center, a national nonprofit organization, said that her organization often receives calls about misleading Medicare marketing. Copeland said that consumers often report feeling unsure who to trust. They may feel pressure to take action based on TV ads or direct mail, even if they are happy with their current coverage. Some report being confused about who is sending them official-looking mail and questioning if offers seem too good to be true are legitimate.
According to Copeland, 20% of calls to the Medicare Rights Center’s helpline about misleading marketing are from people who were enrolled in a plan without their knowledge or consent. Callers report thinking they were talking with Medicare or believing they were providing information to a broker but not consenting to switch plans. They may only realize what has happened weeks later when paperwork arrives, by which time they have little or no recourse. Other callers say they switched willingly but learned their decision was based on inaccurate or incomplete information, and that they failed to understand what they might be giving up.
New Rules To Protect Consumers New CMS rules may be shifting the nature of Medicare advertising. Advertisers can no longer use the Medicare logo, name, or the official Medicare card in a way that could imply that the ads are coming from the official Medicare program. Broker ads will need to specify which plans they are selling and benefits that aren’t available to everyone must be clearly identified as such.
“We are really trying to reign in misleading marketing practices,” Meena Seshamani, M.D., Ph.D., director of the Center for Medicare, said in an interview.
Seshamani said the agency is instituting what she calls common-sense rules and considering the experience of Medicare beneficiaries who are bombarded by ads and confused about their options, which include Medicare Advantage, Original Medicare, and Medicare prescription drug plans.
“These are all important pieces of the Medicare program; they are all important options for people to have,” she said. “But if they are getting confused and if they’re getting misled, then the program’s not working for them.”
In the KFF briefing, CMS administrator Chiquita Brooks-LaSure said that in response to skyrocketing complaints over the last couple of years, the agency will review all television, radio, and web-based ads in advance to make sure they meet the requirements.
“These protections that we put forward are really spurred in large part by the feedbackmthat we have gotten through partners and from the people we serve,” LaSure said.
“What we are focused on is just making sure that people have access to accurateminformation.
Terri Swanson, president of Medicare for Aetna, a CVS Health company with nearly 11mmillion Medicare members, is positive on the new rules.
“We want to make sure Medicare beneficiaries are getting the information they needmand feel supported in their experience,” Swanson said in an interview. “That’s whymAetna fully supports CMS oversight of marketing practices, and we are committed tompartnering with CMS to ensure that beneficiaries receive clear, correct and helpfulminformation about their Medicare plan options.”
Swanson encourages Medicare beneficiaries to take the time to learn about their options and understand what plan is right for them. She recommends starting with a few
basic questions, such as does the plan fit your budget? Are your favorite doctors,,hospitals, and pharmacies in the plan’s network? And does the plan cover your specificmprescriptions?
“As with all things in life, one size does not fit all,” she said. “Your team of doctors and healthcare professionals can also help you understand your health needs, which is important when deciding on a plan.”
According to Seshamani, CMS’ objective is similarly focused on consumers’ needs:
“How can we make sure that people are getting the information that they need, so that they can make the best decision for them?”
Author: Deb Gordon I am co-founder and CEO of Umbra Health Advocacy and co-director of the Alliance of Professional Health Advocates. I’m the author of The Health Care Consumer’s Manifesto: How to Get the Most for Your Money, based on research I conducted as a Senior Fellow in the Harvard Kennedy School’s Mossavar-Rahmani Center for Business and Government. For nearly a decade, I served as Chief Marketing Officer for a health plan during Massachusetts health reform and the ACA implementation. I am an Aspen Institute Health Innovators Fellow and an Eisenhower Fellow, for which I traveled to Australia, New Zealand, and Singapore to explore the role of consumers in high-performing health systems. I hold a BA in bioethics from Brown University and an MBA with distinction from Harvard Business School.